By instant rock star status you mean the local idiots who point, laugh and stare and gossip in Bisaya? People are not friendly and should be kept at arm's length. Cebu is probably the best city in the Philippines though so all is not lost.
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If you stay in the area immediately around Greenbelt then it's great. There's a cafe called Antipodean that serves all day breakfasts, with excellent bacon and eggs, I stay 2 mins walk from there. I've stayed at Gramercy Apartments in Poblacion in the past and that wasn't good. That area is not very walkable and not much nearby except for some trendy bars.
Being close to Greenbelt means you have everything you need in the malls. Also, if you're a single guy, then it's a wonderful place for dating, especially if you have the courage to talk to locals that you see in day to day life.
Greater challenges are around eating nutritiously. I think Filipino food is underrated for its deliciousness but it's definitely not healthy. To better understand the Greenbelt area, it's a series of Malls (Greenbelt, Ayala, Glorietta, and some other mall). Collectively there would have to be upwards of 200 restaurants, so I'm sure there's a healthy option in there somewhere, just need to find it.
It's true that there's not a lot to do in the city outside of nightlife. And the infrastructure makes it a headache to get around. That's why I recommend staying in this part of town. In this part of Makati you can just walk everywhere. I've heard good things about BGC but have never visited.
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