I’m very skeptical of this idea.
True, there are nomad houses popping up here and there, but I fail to see the critical mass (now), and way to achieve scale, which would make it feasible to address - this said problem.
Also, I’m in the camp that it’s not that much of a problem, yet.
Airbnb, Craigslist, forums, on the ground, FB groups, the list goes on.
I don’t see nomads who put in any effort have that much of a problem connecting. I see it as more of a cash problem.
Even that, the nature of the problem is dependent on the market and inventory.
Here in Hoch Minh City, it is quite easy to drop in, stay for a week and live like a local. I’ve seen it take an hour for some people to get set up with housing.
Back in New York, yeah - sure, you can do that. If you have a lot of money, and I don’t see that fact changing.
On Airbnb, I was an early adopter.
I remember being booked for SXSWi and using it to find cheap accommodations in Austin, due to the fact hotel prices were insane then.
It was a great value then.
Same when I would return to visit NYC.
Great value in the early days.
In some markets it’s still a good value, but I think that’s shrinking.
In fact though, I try to avoid Airbnb in some markets and go as local as possible.
The Airbnb market has now adjusted in a large portion of their markets. The hosts have caught on, Airbnb is now an entire “business” for many people, and Airbnb has a big incentive to get prices to a mean, which are right there below hotels.
Almost, not quite.
As far as CouchSurfing.
It’s a different culture, and I don’t see people taking on the financial risk of a nomad house, and not wanting to maximize the profit.
Why would you?
As a host of a house, it can get costly, tiring and - why would you not want to maximize your investment of time and return on a platform like Airbnb, which has scale.
The proposition doesn’t make financial sense to me.
If you really want to do something about - housing for nomads, I would think in terms of going after progressive hoteliers, regional hotel chains in key hubs.
Create a massive nomadic housing blueprint you license to them.
I would create an end to end customer journey map based on the nomadic experience, housing and leveraging their properties. Give them a specific blueprint on amenities, pricing, work centers, food, fitness, entertainment and “living like a local”.
Work with them on the implementation plan - and observe end to end, by mapping every single obvious trigger. Internet login (fucking pain) - sort it. Workspace (fucking pain) - sort it, etc.
These hoteliers are scared shitless of Airbnb, yet they do not even have the means to evaluate the nature of the threat in their analyses of markets and competition. It’s a horizontal market attacking them. Incumbents suck ass at evaluating and responding to horizontal threats.
Give them the antidote.
Airbnb is the “local experience”.
Further, they see the writing on the wall, but have no idea how to address the threat. The “business customer” that pays the bills is changing. As the J O B continues to die, and independent nomadic people take on the roll of the new middle class (mobile) - current hotels offerings are sorely out of date for the mode and impetus of nomadic travel, which will surely grow, but isn’t quite there yet.
With a partner approach, at least you have the potential to launch with scale versus having a house or a platform, which will lack inventory.